BCBGMAXAZRIA x FLAUNT PARTNERSHIP WITH SHAY MITCHELL
BRAND: BCBGMAXAZRIA
TIMING: March 2019
GOAL: To deliver a unique marketing program in conjunction with celebrity talent through the support and amplification of a more youthful media partner like Flaunt Magazine.
ROLE: Talent Selection
Media Strategy, Negotiations, & Program Development
Event Concept & Curation (alongside Flaunt)
Budget Management
TIMING: March 2019
GOAL: To deliver a unique marketing program in conjunction with celebrity talent through the support and amplification of a more youthful media partner like Flaunt Magazine.
ROLE: Talent Selection
Media Strategy, Negotiations, & Program Development
Event Concept & Curation (alongside Flaunt)
Budget Management
ABOUT: BCBGMAXAZRIA and Flaunt Magazine partnered with Shay Mitchell on an immersive media campaign to launch Flaunt’s highly anticipated The Elemental Issue. The program included a magazine cover, editorial spread, digital takeover, social promotion, and dedicated video featuring Shay Mitchell dressed in BCBGMAXAZRIA. The program concluded with an intimate dinner with Shay Mitchell at WeHo’s Barbette followed by a 150+ person cocktail event with key tastemakers and industry leaders. Attendees were gifted The Elemental Issue and complimentary BCBGMAXAZRIA non-apparel such as handbags, sunglasses, jewelry, and watches.
ACHEIVEMENTS: The program delivered 110M+ total impressions, a 335K editorial circulation, and 1.4M social media engagements.
ACHEIVEMENTS: The program delivered 110M+ total impressions, a 335K editorial circulation, and 1.4M social media engagements.
Flaunt Magazine Cover ft. Shay Mitchell in BCBGMAXAZRIA
Digital Takeover on flaunt.com
Promotion across Flaunt, Shay Mitchell, and BCBGMAXAZRIA’s social media channels
Intimate Launch Dinner + Cocktail Event
